Business Administration with a concentration in Supply Chain Management (BBA)

The concentration in Supply Chain Management complements the solid grounding in management and leadership provided in our established accelerated Business Administration curriculum. Six new industry specific modules deliver in-depth application to the challenges of the supply chain environment, giving students an effective foundation in managing the supply chain and a clear understanding of the strategic importance of a well-functioning supply chain.

Because supply chains span the globe, the program explores issues of risk and sustainability. Various Lean Manufacturing philosophies are examined within the framework of improving quality, reducing costs and providing the customer with value.

In addition, the concentration addresses the unique systems required for the successful management of the supply chain and how the demand side of the value chain must be integrated with the supply side.

Real World Connection

The structure of classes reinforces the importance of experiential and team-based learning. Students are teamed and work together on projects and presentations both inside and outside the classroom. Students are encouraged and expected to voice their opinions and reflect on their learning. Classes take many forms but generally consist of some lecture with real life application of theory, class discussions, review of assignments and presentations.

Curriculum Road Map - Supply Chain Management

Upon graduating from Muhlenberg College, students in the Accelerated Business Administration Program will demonstrate proficiency in the following skills:
*Oral and written communication. 
*Critical thinking.
*Quantitative analysis.

Graduates will apply those skills to:

  • Clearly identify the challenge and implicit aspect of an issue and articulate the integral elements essential to its resolution.
  • Apply solid business principles in order to propose effective and innovative solutions.
  • Appreciate the complexity of issues pertaining to globalism and diversity and gain an understanding of their own values and biases.
  • Understand the ethical dimensions involved in decision making.
  • Look holistically at organizational issues and make appropriate recommendations.