Marketing

Accelerated Bachelor's in Business Administration: Marketing Concentration

Overview

Muhlenberg College's School of Continuing Studies is proud to introduce the Accelerated Bachelor's in Business Administration (B.B.A.) with a Concentration in Marketing. This program is designed for adult learners eager to expand their marketing knowledge and skills, preparing them for a dynamic and evolving marketplace. The B.B.A. with a Concentration in Marketing equips students to identify market opportunities, understand customer needs, and develop comprehensive business strategies to meet the global and digital challenges of today’s economy.

Program Highlights

  • Flexibility for Working Adults: Cohort model with a fully online format.
  • Industry-Relevant Curriculum: Courses designed in consultation with marketing experts and focus group feedback.
  • Accelerated Format: Complete your degree at an accelerated pace with courses designed for busy adults' schedules.
  • Expert Faculty: Learn from experienced faculty and industry professionals who bring real-world insights into the classroom.
  • Career-Focused Education: Prepare for roles such as Brand Manager, Marketing Coordinator, Marketing Director, and more.

Curriculum

The Accelerated B.B.A. with a Marketing Concentration includes a series of courses tailored to provide an in-depth understanding of marketing principles and strategies. Core business administration courses are combined with specialized marketing courses, offering a comprehensive education.

Marketing Curriculum Road MapMarketing Curriculum Map

Learning Goals

Upon graduating from Muhlenberg College, students in the Accelerated Marketing program will be able to:

  • Demonstrate written and oral communication skills appropriate for business situations.
  • Apply critical thinking and problem-solving skills to make sound decisions in the business environment.
  • Recognize the ethical and corporate social responsibilities of organizations
  • Operate effectively when in teams, both as a leader and as a member.
  • Analyze and interpret data from primary and secondary sources of information to solve marketing problems.
  • Articulate the role of marketing in today’s global society.
  • Develop marketing strategies and campaigns that include various elements of the marketing mix.
  • Understand the impacts of current social issues, diversity, and globalization on marketing.
  • Synthesize information to create a marketing plan that aligns with the core competencies and key strategic initiatives of the organization

Admissions

Ideal candidates for the Accelerated B.B.A. with a Concentration in Marketing include adult students with an interest in entering the marketing field and current managers seeking advanced knowledge in marketing principles and methods. Applicants should have completed all General Academic Requirements (GAR’s), with exceptions considered for those close to completion.

Program Delivery

Finish in as little as 22 months with our accelerated programs.

  • It consists of 15 five-week courses and one ten-week course, meeting only once a week 
  • Fully online delivery for flexibility  
  • Class costs include books and materials; No hidden fees
  • Fixed tuition will never increase for the duration of your program
  • Generous transfer policies, including credit for prior learning

Career Opportunities

Graduates of the B.B.A. with a Concentration in Marketing program are well-positioned for various marketing roles. The program's focus on critical thinking, ethical considerations, and global awareness prepares students for the challenges and opportunities of marketing careers in a wide range of industries.

Why Muhlenberg?

Choosing Muhlenberg College’s School of Continuing Studies means joining a supportive community dedicated to your success. Our accelerated programs are designed for adult learners, offering the flexibility, support, and practical knowledge needed to advance in today’s competitive job market.

Get Started Today

Ready to take the next step in your marketing career? Learn more about our Accelerated Bachelor's in Business Administration with a Concentration in Marketing and apply today. Your future in marketing starts at Muhlenberg College.

Review the Accelerated Bachelor's of Business Administration in Marketing Program Sheet for course description information.

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If you have any additional questions or want to speak with an academic advisor, please get in touch with us at 484-664-3300 or conti[email protected].

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