Business Administration (BBA)
Integrating practice with theory, the business administration program prepares students to be leaders in their organizations. While in the program, students develop competencies in communications, critical thinking, problem solving, project management and interpersonal skills. Basic business functions, from accounting to organizational behavior to business communications, are part of the curriculum.
The structure of classes reinforces the importance of experiential and team-based learning. Students are teamed and work together on projects and presentations both inside and outside of the classroom. Students are encouraged and expected to voice their opinions and reflect on their learning. Classes take many forms but generally consist of some lecture with real life application of theory, class discussions, review of assignments and presentations.
Learning Outcomes
Curriculum Road Map - Business Administration
Upon graduating from Muhlenberg College, students in the Accelerated Business Administration Program will demonstrate proficiency in the following skills:
*Leadership.
*Teamwork.
*Oral and written communication.
*Critical thinking.
*Quantitative analysis.
*Research.
Graduates will apply those skills to:
- Clearly identify the challenge and implicit aspect of an issue and articulate the integral elements essential to its resolution.
- Apply solid business principles in order to propose effective and innovative solutions.
- Appreciate the complexity of issues pertaining to globalism and diversity and gain an understanding of their own values and biases.
- Understand the ethical dimensions involved in decision making.
- Look holistically at organizational issues and make appropriate recommendations.
Course Descriptions for the Bachelor's of Business Administration.
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