Media & Communication Department
Career of the Month
The Department is proud to feature monthly profiles of Media & Communication Department Alums, describing their individual career paths and sharing tips with students on how to plan for their own future careers. Profiles focus on the wide range of careers that our liberal arts oriented program has helped to launch.
This month the spotlight is on social marketing, featuring a profile of Justin Buchbinder ’04.
Justin Buchbinder ’04
Justin Buchbinder ’04, is an Internet Creative Director in NYC. He returned to Walson Hall last November to give a presentation about social networking called Get Serious, Get Social, Get Paid.
Video shot and produced by current Media and Communication student,
He told workshop participants–-which included students, faculty, and department alumni–-that 90% of online community users are lurkers who never contribute, 9% of users contribute a little and 1% of users account for almost all of the action. And, of course, Justin urged action.
According to Justin, today’s college students are primed for social networking because they grew up with technology, live in a mobile society and are way ahead of older generations (who are busy catching up with the technology). And because students are already using all types of free social media, they can create a niche that will pay rewards.