Media & Communication Department

image

FacebookFacebook

Media and Communication at Muhlenberg College

logo

Program Goals:

  • students become ethical and responsible cultural producers
  • students think systematically about media and communication
  • students know the legal, historical, sociological, political and economic foundations of media institutions
  • students understand the centrality of media for citizenship and social justice in a democratic society
  • students acquire literacy in visual and emergent media forms
  • students understand the complex interplay between mass media and society

Learning Outcomes:

GOAL I.

  • students can identify the ethical dimensions inherent in (media) representation
  • students practice ethical standards in their media making
  • students demonstrate an awareness/attentiveness to the legal dimensions of cultural production (copyright, fair use, plagarism, liability, privacy)
  • students acquire competency in at least one form of media making (assumes critical media literacy entails media making and not just consumption)

GOAL II.

  • students can apply the major social science research methods
  • students can discriminate between everyday and academic forms of knowledge
  • students can discriminate between conjecture and evidence
  • students can comprehend professional journal articles and a challenging theoretical text
  • students can produce well-written, accurately cited papers with an original, insightful argument

GOAL III.

  • students can explain the historical development of commercialized mass media
  • students can identify media as products of social relations (and forces)
  • students can identify underlying intra and extra organizational structures of media institutions
  • students can articulate the tensions between journalism and market forces (profit pressures) in a democratic society
  • students can identify the legal and regulatory foundations of US and international media industries

GOAL IV.

  • students can deconstruct media messages about power and reconstruct alternate messages
  • students can recognize that media systems are not natural and are therefore subject to transformation
  • students can identify themselves as advocates for social change
  • students can mobilize knowledge and practice to advocate for social justice (e.g. advocating for municipal wi-fi)
  • students can locate alternate sources of media and information
  • students can recognize the vital importance of journalism for a healthy democracy

GOAL V.

  • students can understand the underlying language and structure of visual representations
  • students can apply their understanding of visual media to interpret future media forms
  • students can explore the complex interplay of words and images in narrative works
  • students can analyze the nature of emerging interactive media forms
  • students can experiment in the exploration of emerging interactive media forms
  • students can explore the implications of digital media for image ethics
  • students can understand the major traditions of film and cultural theory

GOAL VI.

  • students can analyze media in production, audience, textual and historical frames
  • students can explain core concepts in the study of media and communication
  • students can explain that all human activity is mediated by communication
  • students can identify and critique the major research and intellectual traditions of the communication discipline