• 2015 Living Writers

MUHLENBERG COLLEGE GRAPHIC IDENTIFICATION PROGRAM

It is important for Muhlenberg College to project and maintain an image of quality, integrity and commitment to all internal and external audiences. For many individuals, their first or only contact with Muhlenberg is through its publications. Therefore it is important that we maintain a general graphic consistency in the production of all future publications.

An effective identification program enables external audiences to distinguish Muhlenberg College from its competitors. It is vital to our recognition efforts with prospective students, alumni and development prospects. Consistency is critical.

It is important that materials be easily identified as derived from Muhlenberg College. It is important that when someone sees one of our publications, it is instantly recognizable and representative of MUHLENBERG COLLEGE.

The words Muhlenberg College should appear on all College publications and all materials that represent the College. This has been a problem. We must keep a distinction from Muhlenberg Hospital, Muhlenberg High School and other organizations.

The Logo: This is the primary element in Muhlenberg's graphic identity. This should be prominently displayed on all official publications and media produced by Muhlenberg, or any institute, center or organization within the College. If you opt not to use the logo, the words Muhlenberg College should be conspicuous on the cover. The official logo has red lettering with a black line. All red or all black or red/white versions are acceptable.

The Seal: The seal should be restricted to use on official documents of the College, such as certificates, awards, honors and more traditional and formal documents. Blue books, handbooks, manuals and directories are acceptable materials for using the seal. The Seal should be used carefully since it has religious connotations that may impact prospective students, such as those of Jewish or Muslim faiths. Please do not use the "scalloped rope" seal any more. This has been phased out.

The Mule: The Mule is an athletic symbol, and its use is largely confined to athletic materials. The Mule has been, and can continue to be, used as part of a logo, graphically depicting the mule with a graduation cap or the mule waving a flag. This is acceptable with the reminder that certain publications do not lend themselves to art of this nature.

Colors: The official colors of the College are PMS 201 Red and PMS 429 Gray. The official red of the College website is Hex code:#A41D36. Visit the Web Guidelines & Standards site for additional information.

Size: The logo (Muhlenberg underlined with College below) must be identifiable and conspicuous on all college publications.

Fonts/Typefaces: Here are the recommended type faces already in use for most College identity materials:

Serif Sans-Serif
Merriweather Encode Sans
Lucida Bright Lucida Sans

An effective identification program enables external audiences to distinguish Muhlenberg College from its competitors and it is vital to our recruitment and promotional efforts with prospective students, alumni and development prospects. The College Public Relations Office (x3230) is available to answer any questions, and is available to preview all work prior to completion.

As you prepare materials in the future for print, broadcast and electronic media, please follow these guidelines. If you utilize off-campus designers or printers, please make them aware of our graphic identity program and ask them to refrain from introducing conflicting graphic elements.

If you have any questions, please call Mike Bruckner or Bill Keller in the public relations office at 484-664-3230. Thank you in advance for your support of this campus-wide effort.