How does Henry Mandelbaum balance school and full-time work at a NYC startup?

Henry Mandelbaum '14 has certainly made the most of his senior year at Muhlenberg College.

The business administration major has a concentration in international business and has served an integral role over the last year helping to develop Kanjy, a budding startup in New York City.

Kanjy is a global online storytelling community. The platform aims to offer dramatic writers the ability to build out professional portfolios in a secure and protected digital environment; explore submission opportunities for work; and provide workflow solutions for organizations to post, accept, evaluate and process submissions effectively.

The service is designed with a searchable database for readers and industry professionals to discover great stories, and to learn more about the writers who create them. Soon, among other features, writers will be able to submit scripts directly from their portfolio to listed opportunities.

“I believe that all storytellers across the film, theatre and television industries deserve an accessible and democratic platform to showcase their work,” says Henry. “We’re creating a global community that empowers artists as entrepreneurs.”

Henry was brought on in May 2013 to serve as a digital strategist and social media manager for the growing startup. As the spring semester of his senior year approached, he was asked to serve as director of business development and tasked with identifying new prospects, managing the platform's emerging design and leading day-to-day operations.

Careful time management allows him to split his time between Allentown and New York City. He credits some of his ability to handle the project to his work with Trexler Proffitt, assistant professor of accounting/business/economics/finance, and Jean Simonnet, Entrepreneur in Residence in Muhlenberg's entrepreneurship program. Here he learned how to develop strategies and the critical thinking skills necessary to navigate the difficult business decisions startups experience on a daily basis.

Part of his job includes finding the people to lead Kanjy forward. He’s brought on Yanai Klugman '15, a business administration major and philosophy minor, as business development & content strategy intern, and he’s actively interviewing applicants from all over the country.

With graduation quickly approaching, Henry is looking forward to throwing his full efforts behind his work. He's helping ensure his team is ready to move Kanjy out of beta testing and ready for a public launch.

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